Recently Girl Scouts of America has launched their Girls Go Tech Campaign that is trying to raise awareness about the short supply of females in STEM (science, technology, engineering, and math) careers. The did a complete launch of advertisements including television, radio, magazines and newspaper ads.
They partnered with the AD council and have since then branched out to develop their own website for girls including interactive games, a resource library, and exciting information and about the possibilities of where a STEM career can take you. Check it out at Girls go Tech
Females currently receive almost 59 percent of all bachelor degrees, and yet intolerably, only receiving 28 percent of all computer science degrees, 18 percent of all engineering degrees, and 11.4 percent of all electrical and computer engineering degrees. In addition, computer occupations are projected to increase by more than 66 percent between new and 2014, adding close to 1 1/2 million jobs. Creating and maintaining a comprehensive female talent pipeline in order to help assure diverse recruitment and the ability to retain top talent worldwide is not only important, but necessary to secure the future success of top innovative companies world wide.
There are several ways to get involved in this exciting project-for more information please visit the girls go tech website mentioned above or email me for other sources.
Please leave any thoughts you guys have about the ads or the campaign...
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